‘Take Courage’ beer advert banned

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Title – ‘Take Courage’ beer advert bannedSource – www.bbc.co.uk
Date 15th April 2009

Here is another example of the ASA clamping down on alcohol advertising, yet this one is distinctly more tentative then other recent examples.

It just goes to prove how important it has become to promote alcohol in the ‘right’ way and not to link it in to increased performance in any way.

There are certainly issues surrounding alcohol advertising and everyone working in the licensed retail sector has a duty to conform with industry guidelines, but at the same time we have to make sure we are not going too far in suppressing opportunity and personal judgement.

There is clearly no intent to deceive or promote excessive alcohol consumption in these adverts and I think this should have been recognised. They don’t seem to target vulnerable parts of society or have any kind of subliminal message that could cause harm and ultimately that is what the standards are there for; to prevent harm caused by alcohol.

It seems a pity that humour has suffered at the hands of the ASA this time and they seem to have been unable to give people credit to see the humour and subtlety in these Courage advertisements. However it does remind us that we need to take care in the messages we deliver to our customers when it comes to alcohol advertising.

At

Beyond The Blue we run a number of courses for those working in the Licensed Retail Sector to help them sell alcohol more responsibly. These include; The Award in Responsible Alcohol Retailing (ARAR) designed for front-line staff to help them meet their statutory requirements; The National Certificate for Personal Licence Holders (NCPLH) which qualifies candidates to apply for their personal licence; Our Conflict Management and Resolution (CMR) course compliments these courses to help employees deal with Workplace Violence and alcohol related disorder.

Please visit our website at www.btbl.co.uk. For a complete list of Blog entries visit our National Press Archive page.

For more information on any of our services, please call us on 0845 602 55 95 or Contact Us.

Schools hire bouncers for ‘crowd control’ in the classroom

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Title – Schools hire bouncers for ‘crowd control’ in the classroom
Source – The Independent
Date –13th April 2009

I don’t think it would be wise for me to start talking about the merits of employing security staff (I will not lower myself to that standard of the press who still insist on referring to qualified door supervisors as bouncers) in schools, in the place of absent teachers; as that would open too many doors. However this story does show the extreme version of the many different areas in which qualified door supervisors and security guards can operate.

It was not that long ago we discussed a story regarding their placement in libraries (see

Bouncers bring thugs to book at the library)

Security is a going concern and a growing industry. Like it or not security issues are now an essential topic at board meetings across the UK’s major companies and an essential consideration for medium and small businesses alike. With the approach of the Olympics, this interest is going to grow and the opportunities are going to be there for licensed operatives to take advantage of.

I’m not sure security (in this form at least) in schools is a growth industry, but there are many different opportunities out there for full and part time professionals.

At Beyond The Blue we run a number of courses for those working in the Security Industry. These include; The National Certificate for Door Supervisors (NCDS) designed for those who require an SIA Door Supervisor Licence; In-House Security Induction (IHSI) which helps our clients train candidates in the specific systems of the premises in which they will be working and meet the SIA recommendation that all security operatives receive bespoke further training above their statutory requirements in the specifics of the premises in which they will operate; Physical Intervention (PI) for those who are required in their role to face and deal with violence in their workplace and may be required to restrain and / or escort aggressive customers; our Conflict Management and Resolution (CMR) course compliments these courses to help employees deal with Workplace Violence and alcohol related disorder.

Please visit our website at www.btbl.co.uk. For a complete list of Blog entries visit our National Press Archive page.

For more information on any of our services, please call us on 0845 602 55 95 or Contact Us.