Title – Killed by drink contest
Source – Unknown
Date – February 2008
Stories like this tragic case should be a warning to all, not just those working in the licensed retail sector, but everyone in our society.
On any night of the week there will be groups of young and old across the country indulging in 'drinking competition', some will take the form of literal drinking competitions such as in this case. More often than not it is simply peer pressure that result in one person feeling pressure to keep up with another or a group in the quantities being drunk. If they fall behind the perception is that they are somehow inferior or less of a 'man'.
It takes more courage to lead, it takes more courage to stand up for yourself and if you want to be seen as a 'man' then make your own choices and decisions.
Alcohol consumption is something we do to have fun, to relax and to enjoy the company of those we are socialising with; it is often referred to as part of leisure activities. This means it should be an activity we partake in when we are trying to de-stress, if there is any peer pressure, then it becomes a stressful activity and one to be avoided. If there has to be stress in life, then save it for work, if stress materialises in our own time then we should avoid it and choose our 'friends' better.
This is easier said then done sometimes and it is for those working in the licensed retail trade to help create environments where these pressures are easily avoided.
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