Three pints of lager for a packet of Fish?

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Title – Three pints of lager for a packet of Fish?
Source – The Times
Date – 15th August 2008

It’s a very tough time, with the much muted ‘credit crunch’ in full swing, everyone is feeling the pinch; pubs are feeling it more than most. Off the back of all the other well documented woes the industry has recently battled through, the licensed retail sector has had to reinvent itself to a certain extent.

Being an average pub has no longer been enough, consumers who have been getting more discerning for a decade or more, are now not just looking for the latest thing they are looking for good value to boot.

The first step is to realise that average is now excellence; being OK will no longer cut it, staff need to adopt excellent customer service skills, premises need to be not just well presented but outstanding and you have to seek out the right customers.

To achieve all of this training of both management and employees is a vital first step. Once basic training is achieved in courses such as the National Certificate for Personal Licence Holders (NCPLH) or the Award in Responsible Alcohol Retailing (ARAR), it is important to keep employees motivated and provide continued development. Those that succeed are those that realise that they can always improve, that there is always more to learn and those that are prepared to learn from their mistakes, but also to avoid too many mistakes by learning from others; those that fail are generally those people who think they already know it all.

At Beyond The Blue we are strong advocates of continued professional development. We know we can learn from the people we meet in our professional capacity as specialist in the Licensed Retail Sector, The Security Industry and providing solution to Workplace Violence through Conflict Management & Resolution training.

Our Consultancy Service can help you to develop your business, to examine those areas where you are succeeding and reinvigorate others that may be holding you back. We have provided some unique solutions that we have learned from those we have had the privilege to work with. Although this example of The Pigs pub in Norfolk is not our typical solution to reinvigorating a business, we admire the dedication and ingenuity of management of this premises in looking at their business in such a unique way and providing a USP that has not only worked for their local community, but now has achieved national recognition. How much does such publicity cost? Well in this case no more than hard work and a little lateral thinking.


Please visit our website please visit at www.btbl.co.uk