Title – Cheers to good healthSource – The London Paper
Date – 29th September 2008
So it’s official; Alcohol is good for you!
If we have ever doubted that drinking can have health benefits here is the proof, so we should all pop down to our local and top up with our favourite tipple.
It is just one of the many mixed messages that are out there, very rarely do we see the balanced view, one day a glass of red wine is recommended by doctors, the next we are talking about putting health warnings on packaging; so which is it?
The fact is as with most things in life it is all about balance. Alcohol has played a part in our lives and our society as long back as anyone can tell. Nearly all culture, even those that have been isolated from ‘modern’ society have found a way of fermenting fruits and other vegetation in order to produce one form of alcohol or another; even elephants are known to walk miles in search of fermenting fruits which get them drunk.
The problem as always is in the excesses of our society today. In moderation alcohol has health benefits and it can be enjoyed in a sociable and responsible way, adding to the foundation of our society. There is and was nothing wrong with the traditional meeting place in the local pub, if anything the erosion of this tradition has played its part the erosion of our communities. I know this first hand, because there are few, if any good local pubs in my area, they nearly all chase the ‘student pound’ discounting heavily and reducing their standards as a result. There are also few local shops, people instead going to out-of-town supermarkets. As a result I really don’t know people in my neighbourhood. This is just one consequence of the decline of the local pub.
The message is straight forward; drink sensibly and enjoy the health and social benefits; drink to excess and suffer ill health and social exclusion and decline.
Alcohol retailers have to play their part as well and Responsible Alcohol Retailing is one of the first steps. This does not mean that you miss out on profit. I am prepared to travel for 30 minutes to get to a pub I like in my ‘area’; when there are 3 within walking distance. If you get it right you don’t need to take part in the price wars, you can come out on top simply by putting the effort in.
Here is a question, if you have 3 members of staff offering a poor service to customers and 3 members of staff offering excellent service, which costs more? The answer is simple they cost the same; just with one you will make a profit and with the other you will give any potential profits away.
At Beyond The Blue we provide proactive employers training for their staff at every level. From the National Certificate for Personal Licence Holders (NCPLH) to the Award in Responsible Alcohol Retailing (ARAR). We also run courses in Conflict Management and Resolution (CMR) which not only provide candidates with techniques and skills to manage Workplace Violence, but also help develop customer service skills through the communication exercises we demonstrate.
Please visit our website please visit at
www.btbl.co.ukDate – 29th September 2008
So it’s official; Alcohol is good for you!
If we have ever doubted that drinking can have health benefits here is the proof, so we should all pop down to our local and top up with our favourite tipple.
It is just one of the many mixed messages that are out there, very rarely do we see the balanced view, one day a glass of red wine is recommended by doctors, the next we are talking about putting health warnings on packaging; so which is it?
The fact is as with most things in life it is all about balance. Alcohol has played a part in our lives and our society as long back as anyone can tell. Nearly all culture, even those that have been isolated from ‘modern’ society have found a way of fermenting fruits and other vegetation in order to produce one form of alcohol or another; even elephants are known to walk miles in search of fermenting fruits which get them drunk.
The problem as always is in the excesses of our society today. In moderation alcohol has health benefits and it can be enjoyed in a sociable and responsible way, adding to the foundation of our society. There is and was nothing wrong with the traditional meeting place in the local pub, if anything the erosion of this tradition has played its part the erosion of our communities. I know this first hand, because there are few, if any good local pubs in my area, they nearly all chase the ‘student pound’ discounting heavily and reducing their standards as a result. There are also few local shops, people instead going to out-of-town supermarkets. As a result I really don’t know people in my neighbourhood. This is just one consequence of the decline of the local pub.
The message is straight forward; drink sensibly and enjoy the health and social benefits; drink to excess and suffer ill health and social exclusion and decline.
Alcohol retailers have to play their part as well and Responsible Alcohol Retailing is one of the first steps. This does not mean that you miss out on profit. I am prepared to travel for 30 minutes to get to a pub I like in my ‘area’; when there are 3 within walking distance. If you get it right you don’t need to take part in the price wars, you can come out on top simply by putting the effort in.
Here is a question, if you have 3 members of staff offering a poor service to customers and 3 members of staff offering excellent service, which costs more? The answer is simple they cost the same; just with one you will make a profit and with the other you will give any potential profits away.
At Beyond The Blue we provide proactive employers training for their staff at every level. From the National Certificate for Personal Licence Holders (NCPLH) to the Award in Responsible Alcohol Retailing (ARAR). We also run courses in Conflict Management and Resolution (CMR) which not only provide candidates with techniques and skills to manage Workplace Violence, but also help develop customer service skills through the communication exercises we demonstrate.
Please visit our website please visit at
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