Beyond The Blue Training & Consultancy

‘There is only one thing worse than training someone and having them leave; that is not training someone and having them stay’

Our focus is on how we can change attitudes and views to ensure that clients gain an effective advantage. We provide them with skills, knowledge, confidence and perspective to help them manage in a more positive and professional manner.

Wednesday, 8 October 2008

Two beers… and one for my pri-mate


Title – Two beers… and one for my pri-mate
Source – Metro
Date – 8th October 2008

We don’t always have to take life too seriously and I am certainly not going to go down the line of ‘if you pay peanuts…’, but having a Unique Selling Point is important in any business, you just need to ensure that you think it through and it is sustainable.

I think replicating this in the UK would present it’s own challenges, does the monkey need a personal licence or has the owner provided enough training in order to ensure that it will retail alcohol responsibly?

The question of what training staff require in order to act responsibly and how many personal licence holders a particular premises will require is one we discuss frequently with clients and we explore it during our National Certificate for Personal Licence Holders (NCPLH) course and from the perspective of front-line sales staff (in both the on and off trade) during the Award in Responsible Alcohol Retailing (ARAR).

Train you staff proactively and effectively and your USP does not have to involve monkeys…

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www.btbl.co.uk

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