Beyond The Blue Training & Consultancy

‘There is only one thing worse than training someone and having them leave; that is not training someone and having them stay’

Our focus is on how we can change attitudes and views to ensure that clients gain an effective advantage. We provide them with skills, knowledge, confidence and perspective to help them manage in a more positive and professional manner.

Thursday 4 December 2008

Alcohol abuse curbs will end ‘get-one-free’ wine deals


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Title – Alcohol abuse curbs will end ‘get-one-free’ wine deals
Source – The Times
Date – 4th December 2008

It seems that the government has finally decided that banning ‘happy hours’ was effectively unworkable and are rather turning their attention to specific types of promotions and specific products; in this latest article wine is under the spotlight.

It doesn’t make a great deal of sense for me to go over the problems associated with this type of approach again as I have done so many times before in this blog, but it does once again seem that at a time when pubs and bars are struggling that such crude methods of ‘control’ are the only option being considered.

Even the government admit that the problem is with a minority of people and a minority of retailers. If only their response would be proportionate and focus on those people rather than punishing the responsible majority. The old analogy still works; if a few people regularly exceed the speed limit is it a proportionate response to restrict all drivers to vastly reduced and controlled speed limits?

We call once again for a positive and proactive response from government, a response that is a little more creative then ‘prohibition’ and punishment.

Responsible Alcohol Retailing should be at the heart of any business working within the Licensed Retail Sector, but it should be there because it provides those who embrace it with an inherent and tangible advantage to their business.

It is very well established that the corner-stone of responsible alcohol retailing is in effective training. At
Beyond The Blue our portfolio of courses include BIIAB courses such as the National Certificate for Personal Licence Holders (NCPLH) and the Award in Responsible Alcohol Retailing (ARAR). For premises with particular requirements we also offer courses in First Aid (FA), National Certificate for Door Supervisors (NCDS) and Drugs Awareness (DA).

Please visit our website at
www.btbl.co.uk or join us on Facebook. For a complete list of Blog entries visit our National Press Archive page.

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