Beyond The Blue Training & Consultancy

‘There is only one thing worse than training someone and having them leave; that is not training someone and having them stay’

Our focus is on how we can change attitudes and views to ensure that clients gain an effective advantage. We provide them with skills, knowledge, confidence and perspective to help them manage in a more positive and professional manner.

Saturday 7 February 2009

New glasses by Guinness are good for you


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Title – New glasses by Guinness are good for you
Source – The Times
Date – 7th February 2009

This I think is a positive step and the kind of development we have been advocating for some time. Subtly delivered information to allow consumers to decide for themselves within a system they understand.

It is not telling them what to do or what not to do, it simply tells them what they are consuming and allows them to make the choice on the quantity they consume. It is no different to the labelling on other foods telling us the number of calories, additives and all those other things which are ‘bad for us’.

I think Diageo have taken a sensible approach and it is this kind of measure that is useful for consumers, does not put off responsible drinkers, should be embraced by the licensed retail sector and should be seen by the government and regulating authorities for what it is; an industry taking steps to regulate itself effectively.

Let’s hope that everyone embraces this move and that others follow suit, I think it is very positive step and the first (and only the first) step on the ladder of promoting
Responsible Alcohol Retailing in a sensible manner, without ineffective, overzealous and expensive regulation. Let’s hope the other players in this sector (and I firmly include the retailers in this) follow this lead and do their bit.

Well done Diageo, don’t rest on your laurels. The
Licensed Retail Sector has so much positive to offer the communities they serve, let’s promote that and not always focus on the bad; the good firmly outweighs the bad.

At
Beyond The Blue we run a number of courses for those working in the licensed retail sector to help them sell alcohol more responsibly. These include; The Award in Responsible Alcohol Retailing (ARAR) designed for front-line staff to help them meet their statutory requirements; The National Certificate for Personal Licence Holders (NCPLH) which qualifies candidates to apply for their personal licence; Our Conflict Management and Resolution (CMR) course compliments these courses to help employees deal with Workplace Violence and alcohol related disorder.

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