Beyond The Blue Training & Consultancy

‘There is only one thing worse than training someone and having them leave; that is not training someone and having them stay’

Our focus is on how we can change attitudes and views to ensure that clients gain an effective advantage. We provide them with skills, knowledge, confidence and perspective to help them manage in a more positive and professional manner.

Friday 26 June 2009

Alcohol link to one in 25 deaths / Drink kills 10% of all Europeans

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Title – Alcohol link to one in 25 deaths / Drink kills 10% of all EuropeansSource – www.bbc.co.uk / Metro
Date – 26th June 2009

Another day and another report which demonstrates the harm caused by alcohol when it is abused and unsurprisingly the ‘western world’ comes out worst.

I have said before that the real problem is not that there is any doubt about the danger of abusing alcohol, but that the message is confused. Statistics are relatively easy to manipulate if you need to get a message across and all too often people manipulate statistics to emphasise their point when the simple truth would be more ‘powerful’.

The report suggests that the average weekly consumption in Europe is 21.5 units (the governments own recommendations for safe drinking levels are 14 units for women and 21 units for men). The report states that men are five times more likely to die from an alcohol related disease then women; that about half of the world’s population abstains from drinking alcohol (although we don’t have the figures to hand for Europe and with many very populous countries whose religions forbid the consumption of alcohol these figures are a little distorted).

So the whole picture is not exactly clear, but if the European ‘average’ is 21 units then we can assume that there are many people drinking past their recommended safe drinking levels.

The problem as always is the approach taken to this issue; how to avoid patronising, preaching and bullying people while addressing the problems which arise out of alcohol abuse.
My fear is that the solution is likely again to be prohibitive measures placed on alcohol retailers rather than positively and proactively engaging the general public as seems to have been successfully done (to a degree) with smoking and educating the retailers to ensure they play their part.

The role of the retailer is not to control or dictate to customers how live their lives, but to
Retail Alcohol Responsibly and to curb those excesses (and their consequences) which take place during any one trading session. This is an area where progress is being made but where current legislation has its failings.

Training standards vary considerably and current legislation is not specific enough or strictly enforced unilaterally across the country. The best training providers (of which
Beyond The Blue as a BIIAB Grade 1 training centre is amongst the most respected) meet their legislative requirements and as a result very high pass rates, but also go above and beyond to provide candidates with effective and proactive training helping them not only meet their statutory requirements but also improve their businesses.

Our clients are very loyal for this very reason. Value for money is not about getting the cheapest, ticking the box and forgetting as soon as you leave the classroom; it is about providing a lasting legacy by which to run and manage a business in the licensed retail sector. This is what we provide our clients with and what we believe the government and training companies should be aiming for.

At
Beyond The Blue we run a number of courses for those working in the Licensed Retail Sector to help them sell alcohol more responsibly. These include; The Award in Responsible Alcohol Retailing (ARAR) designed for front-line staff to help them meet their statutory requirements; The National Certificate for Personal Licence Holders (NCPLH) which qualifies candidates to apply for their personal licence; Our Conflict Management and Resolution (CMR) course compliments these courses to help employees deal with Workplace Violence and alcohol related disorder.

Please visit our website at
www.btbl.co.uk. For a complete list of Blog entries visit our National Press Archive page.

For more information on any of our services, please call us on 0845 602 55 95 or
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