Title – Adverts tell teenagers of cocaine peril
Source – The Times
Date – 4th December 2008
This latest advertising campaign attacks many of the common myths about cocaine use. Cocaine is a drug that has gained an alarming acceptance amongst users and the public generally. Although there is some debate about the angle of the dog used in this campaign, the messages are clear.
It paints cocaine as the unsavoury drug it really is. The myths that it is a drug whose control people can regulate are exposed. Many users claim they can give up cocaine at any time, this is not exactly the honest truth.
Cocaine users do on the whole develop a physiological addiction to the drug, they ‘look forward’ to its use and rationalise it. The perception that it is not addictive or dangerous is challenged by the statistic of 196 death certificates last year stating cocaine as a mitigating factor. This doesn’t even touch on the long term damage to health that many medical professionals predict. The chemicals and other agents ‘cut’ into cocaine (see ‘
Drawing the line’) are a serious risk to users.Source – The Times
Date – 4th December 2008
This latest advertising campaign attacks many of the common myths about cocaine use. Cocaine is a drug that has gained an alarming acceptance amongst users and the public generally. Although there is some debate about the angle of the dog used in this campaign, the messages are clear.
It paints cocaine as the unsavoury drug it really is. The myths that it is a drug whose control people can regulate are exposed. Many users claim they can give up cocaine at any time, this is not exactly the honest truth.
Cocaine users do on the whole develop a physiological addiction to the drug, they ‘look forward’ to its use and rationalise it. The perception that it is not addictive or dangerous is challenged by the statistic of 196 death certificates last year stating cocaine as a mitigating factor. This doesn’t even touch on the long term damage to health that many medical professionals predict. The chemicals and other agents ‘cut’ into cocaine (see ‘
For the Licensed Retail Sector and for workplaces generally cocaine users present a constant headache. Dealing with the users, the dealers and the after effects of cocaine use should be taken seriously; ignoring it not only presents issues of potential prosecution; but also security and personal safety issues. Cocaine users present a unique set of challenges to employees.
At Beyond The Blue we run a number of specific courses directed at providing the knowledge not just on how to recognise drug use and drug dealing but how to prevent it and how to deal with users. The National Certificate for Licensees Drug Awareness (NCLDA) and our bespoke Drug Awareness (DA) courses look at illegal drugs, the effects and the drug litter synonymous with their use. Our Conflict Management and Resolution (CMR) courses help staff deal with drug related conflict and Violence in the Workplace and the National Certificate for Door Supervisors (NCDS) provides successful candidates with the qualification required to allow them to apply for their SIA Door Supervisor Licence.
Please visit our website at www.btbl.co.uk or join us on Facebook. For a complete list of Blog entries visit our National Press Archive page.
For more information on any of our services, please call us on 0845 602 55 95 or Contact Us.
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